Many website owners build or get websites designed, and then neglect to update them, even if they know they should. The result is a website that is lacking in fresh content, security, and speed.
It’s a well-known fact that regularly updating your website is critical for your search engine rankings as well. The idea is that the search engine spiders, or bots, crawl your site and index all of its content. However, when you don’t update your site, the search engine spiders have a hard time keeping up with it. As a result, your search engine rankings are likely to suffer.
Google and other search engines take these factors into account when considering a website for their search results. If a website has been updated recently, Google will see it as a more reliable source of information. If a website has not been updated regularly, the owners of the website may find that their website is not as high in the search rankings as they would like.
Hence, keeping your website updated is important for all kinds of reasons. If you don’t update your website regularly, you run the risk of losing your search engine ranking. Search engines like Google regularly update their algorithms, meaning that if you’re not updating your website, it will continually fall in the rankings.
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Regularly updating your website improves search engine ranking
There are many cases where an old site has lost its ranking in search engines due to a lack of regular updates. However, if you’re running a website such as an online shop, regular updates are vital. If your website has fewer than 3,500 pages and 36,000 backlinks, the search engine considers it a new site. For a site with over 5,000 pages and 70,000 backlinks, however, the search engine considers it established.
Keeping information on your website updated as well
As more and more websites are being created, search engines are having a hard time indexing them all. To combat this, search engines like Google have developed algorithms that determine the quality of a website based on website updates over time and the frequency of updating. Websites that do not provide their users with the latest information and/or are not updated frequently often rank lower than their counterparts that are updated regularly.
Regularly updating your website improves security
If your website has security vulnerabilities in the code that you don’t know about, it’s possible that hackers are getting into it and stealing your data. Keeping your website updated is the best way to make sure it is as secure as possible.
Regularly updating your website decreases the load on hosting servers
Regularly updating your website decreases the load on your hosting servers, and helps with your site’s SEO. When you have content that is constantly being added, old content is eventually pushed from the search engines and is replaced by fresher content. This also helps the search engines to crawl your website and update their files to keep up with all the changes.
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